With IAPT Connect less than two months away, we’re thrilled to announce that the Behavioural Insights Team (BIT) will join us to discuss how their work has helped across a broad range of policy areas – including healthcare.
BIT is a social purpose company and started at 10 Downing Street as the world’s first government institution dedicated to the application of behavioural sciences. The team uses insights from behavioural science to encourage people to make better choices for themselves and society. Its objectives are:
- to make public services more cost-effective and easier for citizens to use;
- to improve outcomes by introducing realistic models of human behaviour to policy; and
- wherever possible, to enable people to make better choices for themselves.
BIT has worked across numerous policy areas, and has had enormous success in areas including in increasing tax compliance and encouraging people from lower income families, or families without a history of university attendance into university.
They have also worked in healthcare. BIT has published cutting edge research on reducing prescriptions of antibiotics and began work on a project looking at how millions of pounds might be saved through changing the way that the NHS sets up its procurement systems. Their organ donation project involved making just small changes to a government website and led to significantly increased registrations for the NHS Organ Donor Register.
At IAPT Connect 2017, BIT will be sharing details of two trials they are running, looking into two major challenges faced by mental health services: DNA rates and client engagement.
If there is anything we can learn from the work of the BIT, it is that small – seemingly insignificant changes – can have an enormous impact in the way that people behave. There is an area of huge potential here that could have implications not just for service productivity and efficiency, but also for recovery rates and outcomes.
The conference is open to all, and you can sign up for your free place here.
And if you’re interested in finding out more about behavioural insights, I really recommend Nudge: Improving Decisions About Health, Wealth and Happiness, written by Cass R Sunstein and Richard H Thaler from the BIT Academic Advisory Panel. I hope you enjoy it as much as I did.